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About us


Four years ago, Stef Jones, our founder, began volunteering in HMP Brixton Chaplaincy. He soon began to see released men reappear, having sworn blind that they were done with crime and prison. Their stories all had one thing in common; they’d been unable to find jobs on the outside. Either no one would give them a chance, or worse still, they didn’t believe they were worthy of a chance.
Having witnessed first-hand the talent and potential on the wings that just needed releasing, Stef made a decision: If no one else was going to give them a job, he would.

Stef was then introduced to Rob Love (thank God) who had a ton of experience in general management and operations, and together they created Onwards & Upwards – a charity that creates businesses specifically to inspire, train and employ prison leavers. The first of their five businesses is XO Bikes which began in March 2022.

XO Bikes is owned by Onwards & Upwards (Registered Charity Number 1194457).

Reoffending costs you and me £18 billion a year. If all prison leavers found jobs, this would fall by 70% overnight.

Over 400 studies show that employment is the single most important factor in reducing reoffending rates.

75% of businesses will not employ ex-offenders.

All profits from our bike sales go back to training & hiring more prison leavers, keeping them in work, and out of prison.

Recycled bikes

Recycling used bikes

Our bikes aren’t new, but they’re as good as. Our fixers who refurbish and refinish them see to that. Each bike has been donated. Some by the public, some by the police (we are the Met’s chosen charity for unclaimed bikes), others by the railways, universities and property groups. They are bikes with a past that now have a future. Just like the prison leavers (we call them fixers) we train to be fully qualified mechanics. If you have a bike you’d like to donate please click below.

(If we can’t refurbish a bike to our high standards, it is harvested for re-useable parts or donated to another charity to be put to good use).

Donate a bike

Refurbishing donated bikes

The Velotech Platinum Standard is exacting, and we follow it to the letter. Every donated bike is triaged, stripped, cleaned, parts tested and refurbished or replaced, rebuilt and tested again.

All parts fully checked, restored, adjusted or replaced
Brakes, gears, tyres, spike tension wheel hubs, bearings checked & adjusted
Tyres checked
Frame aligned
Wheels trued
All chain parts cleaned, lubricated, anti-seize grease applied

Buy a bike

Refinishing frames

We call it Swag Black. Cycling journalists are calling it ‘a street-ready powdercoat for the times, finished in tough, matt black’. And our frames are seriously tough. If one hits the curb, the curb is likely to come off second best.

Have your own bike refurbished in Swag Black

If you love the Swag Black look and our fixers’ stories but don’t need another bike, you can give your own bike the full XO treatment.

Enquire about our Swag Service for your bike

Rebuilding lives

All of our fixers (mechanics) have been to prison, or were heading down that road before they came to us. Now they have an alternative. They have hope.
These men have so much to offer. All they needed was a chance, and so far every one of them has grabbed that chance and is flourishing.
On top of this, we run regular training sessions for prison leavers, and find employment for them where we can’t (yet) take them on.
The energy they bring to the workshop in the morning and the hope they take home in the evening is infectious.
They’re so proud every time someone like you buys a bike that they brought back to life. Men fixing bikes, or bikes fixing men?

Buy a bike

We train ex-offenders to be professional bike mechanics, refurbishing donated bikes.

Meet the team

Bike mechanics (we call them fixers)

Tray - Fixer XO1

The Giggler

The Giggler. East London wheelie king now turning his handlebars to downhill off-road, Tray was the 1st fixer we hired. He might have the quietest voice in the workshop, but he’s certainly got the loudest laugh. A top bloke and an asset to any workshop, Tray’s got a bright future in the industry.

Tray (XO1)

Jamie - Fixer XO2

The Charmer

The Charmer and our 2nd employee (actually he was our 3rd, but thanks to a cock-up by Stef who sprayed Jamie’s ID on Ed’s first bike, they agreed to swap). Jamie loves the camera and the camera loves him (see media section). Another accomplished trick rider, Jamie is a part-time philosopher learning to read, so he can read his kid’s bedtime stories.

Jamie (XO2)

Ed - Fixer XO3

The Rock

The Rock – both physically and emotionally, and our 3rd employee (see above). Ed brings calm to the workshop. He also brings a great sense of humour, a love of sports and a raucous laugh. Which comes in handy when you look at how his team, Liverpool are doing this season. Another fantastic fella who’s a dab hand at numbers – very useful when it comes to bookkeeping and invoicing.

Ed (XO3)

Jason - Fixer XO7

The Salesman

Jason’s a fine Fixer but a phenomenal salesman with a smile as wide as the Thames. Try walking out of the shop without something you didn’t even know you wanted!

Jason (XO7)

Fred - Fixer XO9

The Hat

In his down time Fred can be found behind the camera, creating cycling content across Europe. Increasingly you’ll find Fred in front of the camera, sharing his lived experience. A nifty fixer too.

Fred (X09)

Danny - Fixer XO10

The Quiet One

Don’t be fooled, he might not be the most vocal in the workshop but his brain doesn’t shut up. A budding entrepreneur, Danny has already got a side hustle going, servicing bikes for his own clients.

Danny (XO10)

Chris - Fixer XO14

The Artist

Chris is a top Fixer and talented artist. If you want a set of hand-painted bespoke forks on your swagged bike, call the shop to talk through your ideas with him. Price on request.

Chris (XO14)

The team behind the fixers

Nigel ‘Nidge’ Brook

Head mechanic

The Guv’nor.

Ex Brixton Cycles mechanic and workshop manager, there’s not a bike problem he can’t solve or bike part he doesn’t know the code for. Nidge wears a beard on his chin that is almost as big as his heart in his chest.

Beverly Brant and Sally McMurray

Bev and Sal are at the core of what we do, finding our future fixers and supporting them in so many ways beyond the workshop. They look after our people, manage the referral process and partnerships, and are agony aunts to us all.

Stef Jones

Stef Jones (Founder)

Ex adman and prison volunteer business mentor, Stef left the agency he founded just before Covid to set up the charity Onwards & Upwards, which starts sustainable businesses to train and employ prison leavers. XOBikes is the first venture.

Ian Priest (CEO)

Ian was the ‘P’ in VCCP. He exited the successful communications group a few years ago and now holds a number of executive & non-exec roles. He’s a former IPA president, the Global Chairman of Grace Blue and founder of Chime Ventures. He brings a wealth of knowledge and entrepreneurial experience.


This lot do great work supporting prison leavers to get their lives on track. They refer their clients to us and, whilst we look after them in the workplace, they continue to support them outside of it. It’s a team effort and it’s working.

Supporters & Partners

Massive respect to these guys. Their generosity and belief has got this far, and whilst we build XO Bikes towards sustainability it’s their continued support which funds the charity’s core costs and training programs, enabling us to scale XO Bikes faster and start new ventures to break the cycle of reoffending.


Huge thanks to the XO army. The volunteers who give their time and encouragement, spurring us onto bigger and better things. And to our supporters who buy our bikes, get their bikes swagged, and help spread the word.

Rob – Co-founder
Lisa – Sales & Marketing
Selorm – Finance
Will – Fundraising
Ollie and Tim – Workshop
Paul and Ian – Drivers
Lizanne, Sophie, Josh, Jane, and Laela – volunteer so we can open our Lewisham (work) shop

Media Coverage

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