Swag Black. Hot Orange. Bikes with a story.
/SWAG/ (verb): To give a bike with a past and a bloke with a past a decent future.
It’s gritty. It’s edgy. It’s different. And it’s got a story.
If you’ve got a beloved old bike that’s looking unloved, or a run-of-the-mill ride and you’d like something unique, welcome to the XO Swagging Service.
Your personal Fixer will take your bike, with all its stories, and add his own to it. He’ll strip it down, clean and refurbish any salvageable parts and replace any worn components. Then he’ll sandblast and powder-coat the frame before finally tagging it with his unique Fixer and Swag number, so it’s a true 1 of 1.
There are three options to get yourself an XO swagged bike.
Already have a bike?
If you love the swagged look and our Fixers’ stories, give your own bike the full swagging treatment in either our signature Swag Black or Hot Orange, and carry the story of our Fixers wherever you ride.
The full swag also gets your bike a Platinum service and costs £299 plus parts with a 4-6 week turnaround. We only offer this service on aluminium and steel frames. Call us on 0330 133 1080 or email [email protected] to book in your bike.
Shop our swagged bikes
Browse our range of pre-loved bikes, given a new look with the swag treatment. Bikes have been resprayed in either our signature Hot Orange or Swag Black.
Looking for a new ride?
Already fallen in love with one of our Original Finish Bikes? Why not add a swag to your new (well, new to you) XO Bike? We can apply our Swag Black or Hot Orange finishes to any of our Original Finish Bikes for £200.
Every XO bike has been donated, and then refurbished by our professional bike mechanics
Our mechanics (we call them Fixers) are all ex-offenders who we’ve trained in our prison workshops and at our main workshop in Lewisham. All profits go towards training and hiring more ex-offenders.
You can find our bike shops on Lewisham High Street and on Blackfriars Road, Southwark.
All bikes
Original Finish Bikes
We recycle and refurbish all brands of bikes – Trek, Cannondale, Bianchi, Specialized, Islabike, Carrera Boardman and more. If you want a fully refurbished bike in its original finish take a look. All refurbished to the Velotech Standard, BikeRegistered and with the guarantees of a new bike.
XO Hot Orange Bikes
Our newest colour addition – XO Hot Orange.
Each bike is unique and carries a unique ID of the fixer who refurbished the bike, linking you, your bike, and your Fixer.
XO Swag Black Bikes
Powder-coated in XO Swag Black, with a street-ready finish.
Each bike is unique and carries a unique ID of the fixer who refurbished the bike, linking you, your bike, and your Fixer.
Can’t find what you like?
Donate a bike
For our London shops to thrive, we are reliant on bike donations. If you’d like to help, you can donate a bike (time & money also gratefully received), but please understand we can’t take knackered rust buckets. Please fill in this form to get going or drop us an email.
Customer reviews
“These guys are the real technicians. They serviced all the bikes for the Unity Bike Ride. Great service, friendly and knowledgeable. These guys are for the community. Awesome work 👏”
Marcus Fletcher
“I’ve been a dedicated cyclist for 40 years going through numerous bikes and cycle repair shops. I now have a new favourite and will be delighted to give them as much business as my bank account will allow. Excellent value for money, customer service and ethos.”
Cacsus
“Incredible service from Jason. Thank you so much for all your help – I now have the best bike possibly ever.”
Veronika Chapman
Media coverage
